Book: Animal Farm by George Orwell
Page Count: 92
First Publication: Secker & Warburg, UK
"All animals are equal, but some animals are more equal than others."
Stories intended to awaken the “Pragya” or “Wisdom”. Please feel free to read, follow, share and comment on the posts in this blog. May the wisdom awaken inside all of us. Happy Reading!
Book: Animal Farm by George Orwell
Page Count: 92
First Publication: Secker & Warburg, UK
Page Count: 107
Publication: Alfred A. Knopf
Edition: 1923
Summary
The Prophet by Kahlil Gibran is a masterpiece of prose poetry, imbued with mysticism and universal truth. Gibran, a Lebanese-American writer, poet, and artist, was often regarded as a philosopher, though he himself rejected the label. The Prophet is said to have been translated over 100 languages and is one of the best selling books of all time.
The book presents the wisdom of Al Mustafa, the central character, who has lived in the city of Orphalese for 12 years. As he prepares to board a ship which will take him home, the people of the city ask him to share his wisdom on various facets of life, such as love, marriage, children, work, death, and more. Through Al Mustafa, the writer offers profound insights into these topics.
Positive Side
The book is short enough to be read in one sitting, yet its true essence unfolds when savored slowly, allowing time to reflect on its profound messages. A thoughtful reader will naturally pause to ponder the insights woven into its sentences or paragraphs. Deep thinkers will find immense value in its pages. The book does not seem to emerge from mere intellectual reasoning; instead, it feels as though it is drawn from a higher, universal source. To borrow the writer’s style: “The book is not the writer’s creation; it is not his, though it comes through him.” It is a work of genius, an extraordinary blend of literary and spiritual insight.
Negative Side
Readers seeking actionable guidance or practical advice may find this book less satisfying. It does not provide a roadmap or list of tasks to improve one’s life in tangible ways. Instead, the book operates on a deeper, more subtle level, stirring the soul and altering the state of being.
In a world driven by productivity and material goals, this book might seem like a collection of beautiful but impractical words—more a luxury of introspection than a tool for achieving worldly success. For some, this could be seen as a limitation. However, those willing to embrace its mystical and transformative power will find that it changes them in ways that are profound, albeit intangible.
Conclusion
The Prophet is a must-read for anyone drawn to mysticism or seeking a fresh perspective on life’s timeless themes. It is a book that touches the soul, leaving readers feeling changed and enriched. Fans of Paulo Coelho’s works will likely find a place for this book in their hearts.
Highly recommended for deep thinkers, introspective readers, and anyone needing a brief yet meaningful escape from the noise of the world, this book is a treasure to be cherished.
Words from the Book
"Your children are not your children.
They are the sons and daughters of Life’s longing for itself.
They come through you but not from you,
And though they are with you yet they belong not to you."
Rajendra Maharjan
Conact: teacher.rajen@gmail.com
Page Count: 568
Publication: HarperCollins Publishers
ISBN: 978-0-06-313880-3 (pb)
Edition: 2021
Summary
As the title suggests Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D., explores the psychological principles of persuasion. With over five million copies sold, the book has gained widespread acclaim. The book is divided into seven principles of persuasion. The author supports his principles with numerous studies and experiments on human behaviour, which has been one of the reasons for being the book a bulky one. Cialdini’s principles of persuasion are as follows:
(i) Reciprocation
This principle suggests that giving something before making a request significantly increases the chance of positive response. For example, researchers in the UK found that offering a small packet of sweets to investment bankers doubled their charitable contributions compared to when no gift was given. The lesson: Contribute before asking.
(ii) Commitment and Consistency
This principle suggests that the people feel compelled to stay in consistent with their past commitments and actions. For instance, homeowners who agreed to put a small window sign supporting safe driving were later more willing to place a large billboard in their yard with the same message. The initial small commitment shaped their identity, encouraging consistent behaviour.
(iii) Social Proof
This chapter begins with Eric Hoffer’s quote, “When people are free to do as they please, they usually imitate one another.” An interesting example from the book highlights how a restaurant in China boosted sales by 13 to 20 percent simply by labelling certain menu items as “most popular” instead of “Specialty of the house” or “Our chef’s recommendation for tonight”. Popularity fosters imitation.
(iv) Liking
People tend to say yes to those they like. Building a positive impression is critical in persuasion. The book extensively discusses strategies for becoming more likeable, emphasizing their importance in effectively influencing others.
(v) Authority
People are inclined to trust authority figures. For instance, medical advice is often taken more seriously when given by doctors. Similarly, a Ph.D. in Economics lends credibility to an economic analysis, even if the expert’s conclusions might be erroneous. Establishing authority is key to persuasion in both personal and professional life.
(vi) Scarcity
The perception of scarcity intensifies desire. A prospective buyer, for example, may feel compelled to purchase a plot of land after being told it is the last one available in the area. This fear of missing out on an opportunity often triggers action.
(vii) Unity (the newest principle for this edition)
Shared identity strengthens persuasion. People are more easily convinced by those with whom they share common ground – whether it’s the same city, religion, club, school, or even bloodline. Unity fosters trust and acceptance.
Positive Side of the Book
After reading How to Win Friends and Influence People by Dale Carnegie, I believed that everything about dealing with people had already been covered. But decades after publishing the first edition of the Carnegie’s book, there comes this book, Influence: The Psychology of Persuasion and to my amazement, despite covering similar themes, the two books are distinct and equally insightful. Influence has a fresh taste with modern and research-driven outlook. The book’s strength lies in its extensive studies and experiments to substantiate the principles explained therein. Additionally, the book cautions that these principles can be applied both ethically and unethically.
Negative Side of the Book
The author’s frequent repetition of certain words (like “compliance professionals” and “click, run”) while aiming for originality, may feel redundant to some readers. The author could have written using more varied expressions. The book is a long read making it more suited to serious readers with deep interest in the subject.
Conclusion
The book is an excellent read for anyone interested in influencing people through a deeper understanding of human psychology. It is highly recommended to the professionals whose work revolves around engaging with people. Fans of Dale Carnegie’s classic, How to Win Friends and Influence People will find this book a deeper, research-backed exploration of the art of persuasion. The book is highly recommended to those who are passionate about the subject.
Introduction
“Direct from Dell” is an autobiographical book written by Michael Dell sharing his story of starting the business from scratch to building the business empire. Along with the eye-opening lessons scattered throughout the pages, one of the beauties that can be noticed is that the writer uses both "he" and "she" pronouns to refer to customers or team members showing respect for both genders. This book is highly recommended to people who are or aspire to become successful entrepreneurs. This article explores the eight valuable lessons from the book that can guide entrepreneurs and business enthusiasts towards success.
Lesson 1: Execution Over Perfection
In the business world, prioritizing execution over perfection is crucial. Many people wait for the perfect time to start their project. Not only business projects but also personal pursuits like beginning an exercise routine, embarking on a reading journey, or venturing into book writing do not require any perfect time to start. What truly matters is commencing the journey rather than fixating on perfect timing. Perfect starting is not the point, but the important thing is to start and evolve along the journey. A little late might be too late in business.
Quote from the Book
“The pace of business moves too quickly these days to waste time noodling over a decision. And while we strive to always make the right choice, I believe it’s better to be first at the risk of being wrong than it is to be 100 per cent perfect two years too late.”
Lesson 2: Perfection is a Myth
There is no such thing as perfect, especially in a business organization. Business organization, no matter how professionally managed or whatever it has achieved, cannot be perfect. Because perfect means the state where no change is required and in business, the way business is managed requires continuous changes as per the change in the market. There is always room for progress, always something more to be done and achieved. Improvements can always be made, and businesses should be open to change. Perfection is a myth.
Quote from the Book
““There’s a saying in the technology field that what can be done, will be done. If something can be improved, someone will figure out a way to do it. No matter what your business, that someone had better be you.”
Lesson 3: Respect Customers
Quote from the Book
“If you’re trying to solve a customer’s problem, go and ask him how he’d like to see it solved. This kind of problem-solving “empathy” leads to innovative thinking.”
“In the market, the customer is indeed the king. Due respect should be given to the king. The first thing that shows respect to the customer is producing not what the business wants to produce but what the customers want to buy. There is no point in producing anything that customers do not buy. Once goods or services are sold, continuous customer service is equally important to show respect to the customers. Customer loyalty and the strength of a long-lasting brand depend on customer service. The goods and services should be modified as per the requirements of the customers. For that, continuous feedback from the customers should be collected and that feedback must be taken seriously. Respecting customers is paramount..”
Quote from the Book
“Jack Welch of General Electric (a Dell customer, we’re happy to say) has been quoted as saying, “Everything we do is aimed at either getting a customer or keeping a customer.” That’s a belief that’s always guided Dell, too. I spend about 40 percent of my time with customers. When people hear that, they often say, “Wow—that’s a lot of time to spend with customers.””
Lesson 4: Direct Sell Approach
The massive success of Dell is significantly attributed to the least taken route by the other businesses, which is the “Direct Sell" approach of the company. Dell is guided by the principle of selling the computers directly to the end consumers, breaking the barriers between distributors and retailers. As mentioned above, Dell is strongly convinced that the product must be as per the needs of the customers. To understand the needs of the customers, the company must collect feedback from the customers. Feedback is essential for the survival and growth of any business. If the company is in direct contact with the end users of the product, feedback can be collected easily. A large part of the genuine feedback is lost along the way if it is collected through distributors and retailers. When the company which manufactures the product is in direct contact with the customers, their comments and suggestions can be directly messaged to the engineering department to modify the product swiftly. The title of the book, "Direct from Dell", shows how Dell values the direct sell approach.
Lesson 5: Use of E-commerce in the Business
Dell was an early adopter of e-commerce, using its website for custom configurations and pricing. The book describes how sales were boosted using the site: www.dell.com. The author describes that using this innovative approach saved the cost of human resources for the company and saved time of visiting the store for the consumers, highlighting the importance of embracing e-commerce. Dell started selling computers online when no one believed it was possible. The belief was that customers would not buy computers from those who do not have physical stores. But Dell was among the first companies to make online sales and it paid off well. The use of e-commerce for business has become inevitable for all businesses.
Lesson 6: Delegation
The decision of delegation is crucial in any business. While manufacturing the computers, Dell repeatedly had to face the problem of deciding whether to manufacture the parts by Dell itself or buy from other vendors. Many times, it was more beneficial for the company to buy the parts from other vendors so that the company could focus on the product itself. Dell's approach of focusing on core competencies is a valuable lesson in delegation.
Quote from the Book
“…someone at Boeing once said, “We want to be experts at airplanes, not computers.”
Lesson 7: The Goal-oriented Team
Ensuring that the entire team understands how their work impacts the overall business is essential. The book describes that at Dell, even the non-finance employees such as engineers were provided with Profit and Loss Statements and Balance Sheets. They were provided with insights into how their work affects the sales, profit, cash flow etc.
Lesson 8: Liquidity, Profitability and Growth
In 1993 when Dell faced a serious downturn in the business, Dell prioritized the company's liquidity, profitability, and growth, in that order. This is such an eye-opening strategy. If a business focuses on profitability or growth before liquidity, the business will face a financial crisis. Liquidity is the first factor to be considered by the business. But liquidity is not the final goal. After the business is in a comfortable liquidity position, its target should be profitability. A business cannot survive long without adequate profit. However, rapid growth in profitability for a certain time does not guarantee the long-term sustainability of the business. The long-term sustainability of the business depends on the growth of the business. The end goal of the business should be growth, but it must be preceded by a series of other factors.
Conclusion
"Direct from Dell" provides a wealth of lessons for entrepreneurs and business leaders. Michael Dell's journey serves as a testament to the significance of adaptability, innovation, and customer-centric approaches in attaining success.
How I Raised Myself from Failure to Success in Selling by Frank Bettger